We’re a healthcare branding, advertising and marketing communications agency with a unique perspective. By leveraging our Brandtivity process, we work with clients as navigators of an evolving healthcare landscape focused on rapid innovation and engagement with diverse audiences. We believe that doing effective marketing is not enough. It has to serve a higher purpose. So when we help our clients grow by doing more good for the populations they serve, everyone wins.
We develop branding and marketing campaigns rooted at the intersection of strategy, creativity, diversity and data-driven measurability — the sum of which we call Brandtivity. It’s our approach to improving brand relevance and consumer experiences by aligning core human truths with business objectives for measurable results. Brandtivity allows us to effectively influence diverse consumer audiences and healthcare stakeholders for those in the integrated healthcare ecosystem: hospitals, health systems, payers, retail-focused providers, device/life science innovators and emerging healthcare companies.
A 25-year communications industry veteran, Mark is CEO and chief strategist for Maricich Health. He has led many strategic and marketing initiatives for health systems, medical groups and payers, such as UC Irvine Health, Santa Clara Valley Medical Center, L.A. Care Health Plan, Western Dental, and many others. Mark also directed global and national medical marketing and branding initiatives for accounts such as Bausch + Lomb, 3M Unitek, Aramark Uniform Services, Sandel Medical, Visiogen and Oraya Therapeutics. Mark served as president of the Healthcare Public Relations and Marketing Association (HPRMA), a leading marketing organization for hospitals, medical groups, IPAs and health plans. He received a B.A. in communications from California State University, Fullerton.
With over 20 years of healthcare marketing experience, David oversees strategic relationships, resources and operations for Maricich Health. Prior to his role as COO, David served as Chief Creative Officer on accounts such as MemorialCare, UC Irvine Health, Talbert Medical Group, CalOptima, Bausch + Lomb Surgical, 3M Unitek and others. David has been featured in a variety of publications and conferences including SHSMD, Becker’s Hospital Review, Medical Marketing & Media, Healthcare Public Relations and Marketing Association (HPRMA), DTC Perspectives and others.
Debbie is known worldwide as one of the top creative forces in healthcare marketing. She is the author of “THRIVE” for Kaiser Permanent and responsible for the direction of that brand turnaround campaign. As much a strategist as creative mind, her work with healthcare brands breaks through the competition in unexpected ways. Debbie’s work for Western Dental encouraged customers to “CHEW ON,” going beyond the competitive “smiley” sea sameness into a place of lifelong oral health and fitness. Her creative direction on L.A. Care and Santa Clara Valley Medical Center have garnered awards for both results and creativity. Ad Age named Debbie as one of the “100 Best and Brightest Women in Advertising” and Adweek voted her a “Creative Director All-Star.” Debbie’s TV advertising work is in the permanent collection of MOMA (Museum of Modern Art) in New York. She is a member of the Academy of Television Arts & Sciences and judges the Emmy Awards. She received her education at Indiana University.
Julian offers Maricich Health’s clients 15 years of brand management experience and a 10-year concentration in healthcare marketing, hospital service line marketing and population health programs. A graduate of New Mexico State University, Julian brings a deep understanding of the healthcare continuum and managed care, and is skilled in developing integrated marketing programs for healthcare brands, with a focus on generating brand awareness, growing volume/revenue, and changing consumer behavior. He has successfully led enrollment/lead generation campaigns, experiential marketing strategies, stakeholder/thought leader engagement programs, and strategic partnership development. Julian’s healthcare brand experience includes Kaiser Permanente, Saint Agnes Hospital, University of Maryland St. Joseph Medical Center, Ameritox, Agency for Healthcare Research and Quality (AHRQ), and the U.S. Dept. of Veterans Affairs – Veterans Health Administration (VHA).
Russell is a digital marketing strategist and analyst with over 20 years of online marketing strategy, intelligence and analysis experience in both consumer and B2B environments. At Maricich Health, Russell develops and manages digital marketing campaigns while defining actionable insights based on analysis of marketing campaign KPIs, web analytics and social information. He’s also played a key role in the development of our Skylight Marketing Performance dashboard, a dynamic online resource for measuring campaign performance and conversion results. Russell has previously held Director of Marketing positions for global manufacturers as well as emerging start-ups. His expertise includes business intelligence visualizations, website development, search engine marketing, lead generation, branding and marketing data analytics.
Since graduating from California State University, Fullerton, with a degree in advertising, Cameron has become a seasoned creative director/writer with two decades of major agency experience. He’s put pen to paper for Jaguar, Lincoln-Mercury, Sony, Samsung, Microsoft, Mattel, Nestle, Dreyer’s, California State Lottery, Heinz, CalHFA, Hoag Hospital and Aspen Dental. His work has been featured in Communication Arts and Lürzer’s Archive. And it’s earned him a Clio and a Belding. As a creative director for Maricich, he is committed to using his communication skills for the greater good.
Scott’s conceptual talent has delighted clients throughout his career, and those in healthcare communications are certainly no exception. Continuously encompassing unexpected thinking that’s both strategically grounded and creatively inspiring, his work is consistently recognized by the industry for its excellence. With a management style that blends careful guidance and pleasant cajoling, Scott encourages his team to meet deadlines while delivering imaginative, results-focused work. With 20 years of experience at agencies like Wunderman, Alcone and Doner, Scott’s Creative Director expertise is a blend of high-level thinking and enviable art direction in the areas of branding, experiential, TV, video, POS, print, digital and more. Scott’s involvement in a wide breadth of industries, such as healthcare, automotive, consumable goods and electronics, for brands like L.A. Care, Lexus, Western Dental, Samsung, Edward-Elmhurst Health, Nestle, Santa Clara Valley Medical Center, Land Rover, Taco Bell and LG creates a nice mix that brings new life to healthcare communications.
Mark Smith has over 25 years of experience as a brand strategist and writer. He brings a journalist’s natural curiosity and passion to each stage of a branding project, from initial discovery through the creation of strategic marketing materials. In the healthcare sector, Mark has contributed to the success of such brands as L.A. Care, CHRISTUS St. Vincent Hospital, Kaiser Permanente, the Permanente Medical Group, Vituity, Tenet, AllCare Health, and AMN Healthcare. Mark holds a BA degree in Journalism from California State University, San Diego, and is an avid photographer.
Diego has over 20 years of experience in the U.S. Hispanic market working with a variety of healthcare companies, hospitals and foundations including Children’s Hospital Los Angeles, Blue Cross of CA and many others. He has been an instrumental part of each team, helping to improve brand awareness and perceptions within in the Hispanic community.
Soa has over 25 years of marketing experience within the Asian market, including 10 years on the client side. Some of the successful campaigns she has worked on include L.A. Care Health Plan, Kaiser Permanente, Hepatitis B vaccination campaign for the Asian Liver Foundation of Stanford University, and Bristol-Myers Squibb’s efforts to educate Asians about early diagnosis and treatment. She has also served on the planning committee of L.A. mayor’s Asian Pacific American Heritage Month for the past five years. She is a current and past board member of community and business organizations such as Korean American Chamber of Commerce of Los Angeles, Korean Food Globalization Association, Asian American Advertising Federation, and Asian Business Association of L.A.
Esther Soto-Schwartz has decades of experience marketing major brands to Hispanic audiences across the U.S. She is a founding member of the Grupo Gallegos/United agency, where her research, strategic and account leadership helped to grow significant Hispanic market share for brands such as Energizer and Comcast as well as several hospitals, clinics and medical startups. She currently leads Hispanic brand strategy for Santa Clara Valley Medical Center, Western Dental and others. She started her career as a market researcher for Market Development Inc. (now part of TNS San Diego).
Esther was born in Mexico and grew up in the Los Angeles area. She graduated with a Bachelor of Arts in humanities/Spanish with an emphasis in Hispanic culture/bilingual research methodologies from the University of California, Irvine and earned her master’s degree in translation with a major in English/Spanish from the Monterey Institute of International Studies in Monterey, California. Esther also studied Spanish literature and culture abroad at the Universidad Complutense de Madrid.
Becky Barney-Villano is an award-winning marketing professional with over 30 years of experience in helping healthcare organizations meet branding and business goals. Becky previously served on the client side for 12 years as Director of Marketing and Physician Services at Mission Hospital Regional Medical Center in Orange County, California. As the top marketing executive for the hospital, she was responsible for marketing research, strategy and execution, in addition to media relations and internal and external communications. Subsequently, she has worked with many healthcare clients over her career, including City of Hope, Loma Linda University Medical Center and the Council for Accountable Physician Practices (CAPP).
Becky is a founding board member of the Society for Healthcare Strategy and Market Development (SHSMD), has served as region director for the American Society for Healthcare Marketing and Public Relations (ASHCMPR), and is a past president of the Healthcare Public Relations and Marketing Association of Southern California (HPRMA). She holds a Bachelor of Arts in journalism with an emphasis in public relations from California State University, Long Beach.
We are consistently recognized for our client outcomes by our peers and colleagues in the healthcare and medical industries. This includes best-in-shows, delegates choice and multicultural awards by a variety of competitions including Healthcare Ad Awards, Healthcare Marketing Impact Awards, ADDYs, Tellys and MM&M.