Medical group ad budget calculator for advertising and media planning

This calculator tool is for medical groups and physician practice marketers to help determine advertising budgets (paid media) at an industry average advertising-to-sales ratio of 1.6%.

Try our Medical Group Ad Budget Calculator now. Enter the total annual revenue for your organization.

Enter the total annual revenue for your organization here. Then click "enter".

This is the typical ad budget for a medical group of your size.

Sources include the American Association of Advertising Agencies (4A’s), Schonfeld and Associates Inc. and Maricich Health. Please note: Actual budgets may vary based on business conditions, existing brand awareness, if the campaign is a new launch and other factors. Other marketing expenses, such as creative development, production, direct marketing, staff and some digital campaigns, are not included in this budget.

Categorized under OSHA SIC Code 8011 for Offices and Clinics of Doctors of Medicine, which is defined as “Establishments of licensed practitioners having the degree of M.D. and engaged in the practice of general or specialized medicine and surgery. Establishments operating as clinics of physicians are included in this industry” and includes the following: Ambulatory surgical centers
Anesthesiologists, offices of
Clinics of physicians (M.D.)
Dermatologists, offices of
Freestanding emergency medical (M.D.) centers
Gynecologists, offices of
Neurologists, offices of
Obstetricians, offices of
Oculists, offices of
Ophthalmologists, offices of
Orthopedic physicians, offices of
Pathologists (M.D.), offices of
Pediatricians, offices of
Physicians (M.D.), including specialists: offices and clinics of
Plastic surgeons, offices of
Primary care medical (M.D.) clinics
Psychiatrists, offices of
Psychoanalysts, offices of
Radiologists, offices of
Surgeons (M.D.), offices of
Urologists, offices of