Hospital and health system ad budget calculator for advertising and media planning

Whether you’re estimating your ad spend for a single hospital or a broader health system, this calculator tool is for marketers to help determine advertising budgets (paid media) at an industry average advertising-to-sales ratio of 0.4%.

Try our Hospital Ad Budget Calculator now. Enter the total annual revenue for your organization.

Enter the total annual revenue for your organization here. Then click "enter".

This is the typical ad budget for a hospital or health system of your size.

Sources include the American Association of Advertising Agencies (4A’s), Schonfeld and Associates Inc. and Maricich Health. Please note: Actual budgets may vary based on business conditions, existing brand awareness, if the campaign is a new launch and other factors. Other marketing expenses, such as creative development, production, direct marketing, staff and some digital campaigns, are not included in this budget.

Categorized under OSHA SIC Code 8062 for General Medical and Surgical Hospitals, and SIC Code 8069 for Specialty Hospitals, Except Psychiatric, which is collectively defined as “Establishments primarily engaged in providing general medical and surgical services and other hospital services, or engaged in providing diagnostic services, treatment, and other hospital services for specialized categories of patients, except mental health” and includes the following: General acute care medical and surgical hospitals
Alcoholism rehabilitation hospitals
Cancer hospitals
Children’s hospitals
Chronic disease hospitals
Drug addiction rehabilitation hospitals
Eye, ear, nose and throat hospitals: inpatient
Hospitals, specialty: except psychiatric
Maternity hospitals
Orthopedic hospitals
Rehabilitation hospitals: drug addiction and alcoholism
Tuberculosis and other respiratory illness hospitals