Ophthalmic ad budget calculator for advertising and media planning

Whether you’re estimating your ad spend for an ophthalmic product line or a specific device, this calculator tool is for marketers to help determine advertising budgets (paid media) at an industry average advertising-to-sales ratio of 6.8%.

Try our Ophthalmic Ad Budget Calculator now. Enter the total annual revenue for your company, division, product line or product.

Enter the total annual revenue for your company, division, product line or product here. Then click "enter".

This is the typical ad budget for an ophthalmic company division, product line or product of your size.

Sources include the American Association of Advertising Agencies (4A’s), Schonfeld and Associates Inc. and Maricich Health. Please note: Actual budgets may vary based on business conditions, existing brand awareness, if the campaign is a new launch and other factors. Other marketing expenses, such as creative development, production, direct marketing, staff and some digital campaigns, are not included in this budget.

Categorized under OSHA SIC Code 3851 for Ophthalmic Goods, which is defined as “Establishments primarily engaged in manufacturing ophthalmic frames,lenses, and sunglass lenses” and includes the following: Accommodating lenses
Cataract surgery
Contact lenses
Corneal refractive therapies
Eyeglasses, lenses and frames
Eyes, glass and plastics
Frames and parts, eyeglass and spectacle
Glasses, sun or glare
Goggles: sun, safety, industrial and underwater
Intraocular lenses
Lens coating, ophthalmic
Lens grinding, ophthalmic, except prescription lenses, ophthalmic
Lorgnettes
Phacoemulsification
Magnifiers (readers and simple magnifiers)
Microsurgical systems
Mountings, eyeglass and spectacle
Monofocal IOLs
Ophthalmic lens grinding, except prescription
Orthokeratology
Presbyopia treatments
Protectors, eye spectacles
Retinal surgeon marketing
Temples and fronts, ophthalmic
Toric IOL marketing
Vitreoretinal surgery
Note: Other ophthalmic products can be found under pharmaceutical or medical device categories