Health plan ad budget calculator for advertising and media planning

This calculator tool is for health plan marketers to help determine advertising budgets (paid media) at an industry average advertising-to-sales ratio of 0.3%.

Try our Health Plan Ad Budget Calculator now. Enter the total annual revenue for your company, division, product line or product.

Enter the total annual revenue for your company, division, product line or product here. Then click "enter".

This is the typical ad budget for a health insurance company, division, product line or product of your size.

Sources include the American Association of Advertising Agencies (4A’s), Schonfeld and Associates Inc. and Maricich Health. Please note: Actual budgets may vary based on business conditions, existing brand awareness, if the campaign is a new launch and other factors. Other marketing expenses, such as creative development, production, direct marketing, staff and some digital campaigns, are not included in this budget.

Categorized under OSHA SIC Code 6324 for Hospital and Medical Service Plans, which is defined as “Establishments primarily engaged in providing hospital, medical, and other health services to subscribers or members in accordance with prearranged agreements or service plans. Generally, these service plans provide benefits to subscribers or members in return for specified subscription charges. The plans may be through a contract under which a participating hospital or physician agrees to render the covered services without charging any additional fees. Other plans provide for partial indemnity and service benefits. Also included in this industry are separate establishments of health maintenance organizations which provide medical insurance” and includes the following: Cal MediConnect health plans
Dental insurance (providing services by contracts with health)
Group hospitalization plans
Healthy Kids health plans
HMO health plans
Hospital and medical service plans
Managed care health plans
Medicaid health plans
Medi-Cal health plans
Medicare advantage health plans
PPO health plans