Maricich Health, an integrated branding, advertising and marketing communications agency serving the healthcare industry, announced today that it was awarded the prestigious Silver Medical Marketing & Media (MM&M) Award for its work with client L.A. Care Health Plan during the MM&M Awards ceremony Oct. 19 in New York. West-coast based Maricich Health beat out several New York agencies in this category.
Maricich Health’s compelling, multi-faceted campaign with L.A. Care featured five mosaic faces to communicate the rich diversity of Los Angeles County and encouraged “Angelenos,” as Los Angeles residents are commonly referred, to choose healthcare that is as multifaceted as their culture.
“We are humbled and grateful to receive the accolade of being recognized as a Silver MM&M winner,” says Mark Maricich, CEO. “The icing on the cake is being recognized over several well-known New York-based healthcare agencies who were deservingly nominated in this category. Recognizing and embracing diversity is a core focus of our agency, and to be recognized for excellence in this area is tremendously gratifying for our entire team.”
Every MM&M award submission is judged by an independent panel of seasoned industry experts, whose dedication, expertise and authority ensures that the most deserving work is recognized. Competitors in the multicultural marketing campaign category enter their best healthcare marketing, awareness or educational campaigns targeting specific ethnic or religious audiences using integrated channels including television, radio, print, out-of-home, digital and grassroots. Judges are looking for an in-depth understanding of the target market in both strategy, creativity and execution.
About Maricich Health
Headquartered in Irvine, Calif., Maricich Health is a branding, advertising and marketing communications agency specializing in the integrated healthcare ecosystem. The agency delivers brand strategy, creative and marketing solutions to increase market share for hospitals and health systems, payers, medical groups, device manufacturers, and other companies with a medical focus. Maricich Health was recently recognized as one of the Top 100 Agencies by Medical Marketing & Media (MM&M) for the third year in a row.