THE H-WORD
 
Maricich Health Receives Awards from MM&M, Modern Healthcare and Ad Age

 

Maricich Health recently earned top national honors for its work on behalf of its clients L.A. Care Health Plan and Santa Clara Valley Medical Center including recognition for the top integrated healthcare marketing campaign in the U.S. for a provider or insurer in 2018.

The Healthcare Marketing Impact Awards, presented annually by Modern Healthcare and Ad Age, recognize healthcare’s best advertising, marketing, promotion and communication campaigns on and across all media platforms. Maricich Health earned the designation of top integrated marketing campaign nationally with two Gold Awards for its “Go Public” campaign, created for Santa Clara Valley Medical Center. The firm was also recognized with a Silver Award for the L.A. Care Health Plan campaign, “Elevating Healthcare.”

The MM&M Awards are considered the “Oscars” of medical and healthcare marketing, recognizing both creativity and effectiveness of marketing and communications campaigns. Maricich Health was awarded the Silver MM&M for a Multicultural Campaign, the highest level awarded in that category in 2018, for the “Elevating Healthcare” campaign created for client L.A. Care Health Plan. Maricich Health’s work prevailed over several, larger New York-based agencies to win the top award in that category.

About the Award-Winning Campaigns

Maricich Health’s compelling, multi-faceted campaign with L.A. Care Health Plan introduced the “Elevating Healthcare” theme to reflect the organization’s long-standing commitment to ensuring greater access to quality health care for residents of Los Angeles County. A proprietary approach called Total Market Infusion℠ was used to gain emotional key insights and get at core human truths across unique audiences. Creative use of angel wings overall helped position the brand as a guardian of health during a time of uncertainty about the Affordable Care Act and subsidy funding.

Maricich Health’s “Go Public!” campaign for the public health system Santa Clara Valley Medical Center is a vibrant marketing strategy that highlights ongoing advancements at Santa Clara and seeks to overcome community misconceptions about the leading-edge care it provides. The “Go Public!” Campaign drove a 500% percent increase in direct website traffic and fueled robust referrals to priority service lines.

To view a gallery of our work or to learn more about these campaigns, click here.

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