ARAMARK
INFECTION CONTROL
REPOSITIONING INITIATIVE
CHALLENGE
Aramark Uniform Services retained Maricich to help communicate to hospitals, surgery centers and clinics across the U.S. the value of their suite of uniform laundering, microfiber and other cleaning services.
OUTCOME
We enhanced their message and positioned Aramark as the leader in infection control for healthcare providers. The new position, supported by an integrated campaign and marketing automation tools, increased sales significantly and became a promotional model within the company.
BRAND STRATEGY | IDEATION | VIDEOS | SALES AIDS | TRADESHOW | MARKETING AUTOMATION | SALESFORCE
