Suburban Chicago’s Edward, Elmhurst and Linden Oaks hospitals (EEH) presented a multi-faceted challenge: A merger into a new health system in a highly competitive market required a new brand identity, while the system’s multi-varied benefits needed awareness.
To exemplify Edward-Elmhurst Health's positioning of “Provocative, Yet Welcoming” and reflect the internal culture and commitment to do whatever it takes to improve health, we created the “Healthy Driven” brand. And who better than NASCAR celebrity Danica Patrick to embody EEH’s bold new presence? With Danica in the driver’s seat, “Healthy Driven” gained major traction and continues to inspire the community and internal stakeholders alike.
BRAND STRATEGY | IDEATION | VIDEO | PRINT | RADIO | DIGITAL | OOH | WEBSITE | PR
“When we saw the creative we said, ‘That’s us. They nailed it!’ They took the time to listen and to understand us.”