TRI-CITY MEDICAL CENTER
 

CHALLENGE Tri-City Medical Center is a regional medical center in northern San Diego County. While at the forefront of technology, positive outcomes and community care, their brand perception needed a boost. Consumer perceptions had not aligned with its offering of leading treatments and rankings among the nation’s top hospitals.

OUTCOME We engaged in a comprehensive rebranding campaign and developed the inspiring campaign theme of "Advance." This brand messaging connected well with all audiences throughout a multifaceted advertising and service line campaign.