As Orange County's only NCI-designated comprehensive cancer center, UC Irvine Health was providing world-class cancer treatments and lifesaving breakthroughs. But no one knew it.
To stake a strong claim of leadership in oncology, we showed that no one fights harder against cancer than UC Irvine Health by taking the gloves off with "The Anti-Cancer" campaign. We used uniquely bold imagery and empowering messaging across out-of-home, digital, social media and an internal kickoff event. The result? UC Irvine Health stood out in a competitive market.
Cancer Center Awareness
Cancer Center Preference
STRATEGY | IDEATION | PRINT | RADIO | OOH | SOCIAL | EXPERIENTIAL